Driving Organic Traffic & High-Quality Leads for Legal Betting & iGaming with Premium .Bet Gambling Domains.
About Gambler Labs
TOP Gambling Affiliate Brands & Websites
Premium Domain Portfolio: NJ.Bet, NY.Bet, Offers.Bet, Horse.Bet, USA.Bet and more.
10+ US vendor licenses (AZ, CO, IN, MI, NJ, PA, and more)
Gambler Labs is a privately owned Danish affiliate marketing bureau founded by Alexander Kostin and Martin Eriksen—two affiliate marketing professionals with a passion for driving organic traffic to betting partners in legal U.S. markets.
Founded in 2022, we’ve built a premium portfolio of .bet domains, including NJ Bet, NY Bet, USA Bet, Horse Bet, and more. Our focus? Legal marketing, responsible gambling, and ethical affiliate practices—because we believe in organic growth and long-term success.
Why Affiliates Still Matter
AI is changing the search game, turning Google into more of an Ask engine—but people still search for answers, and they still trust expert content. Gambling brands need targeted traffic that speaks directly to player intent, not broad, expensive TV or banner campaigns that reach just anyone. That’s where affiliates like us come in.
We deliver cost-efficient, high-quality traffic that converts. Search-driven marketing is still the smartest way for brands to connect with players who are actually looking for their services.
Our Philosophy
🎲 Passion & Expertise
We live and breathe iGaming. Our deep knowledge of the industry helps us create valuable content, guiding players to make smarter choices when betting online.
🔬 Innovation & Experimentation
Just like a lab, we test new strategies, explore fresh ideas, and find better ways to improve the iGaming experience.
🏆 Expertly Crafted Content
SEO, media relations, and top-tier digital platforms—that’s what we do. Our team of iGaming experts and journalists ensures that players get the most reliable, accurate, and valuable insights.
🛠 Guiding Players
We’re not just another affiliate. We’re guides—helping players find the best bonuses, terms, and strategies to play smarter and more responsibly.
Why "Gambler Labs"?
Our name reflects our expertise and love for betting while emphasizing our data-driven, experimental approach to affiliate marketing. We combine passion with innovation to create the best experience for players and partners alike.
Meet Us
iGaming entreprener, affiliate marketer, business owner
Martin Kristian Eriksen
iGaming entrepreneur, marketing director, partnership manager
Gambler Labs ApS Copenhagen HQ